6/7/2023 0 Comments Bpmn notation cmmn![]() We rely on Case Management Model and Notation The tool enables marketing analysts to select relevant process steps and interactions to handle the different encounters of the company with their customers. In this paper, we propose an approach for modeling and personalising purchasing processes by marketing analysts using a Purchasing Scenario Specification Tool (PSST). house) and on the different paths (journey) pursued by the customers throughout the purchasing process. The complexity of the purchasing process depends on the nature of the product (cartoon of milk vs. The customer journey is the process by which a customer interacts with a company to achieve a goal. ![]() Customer experience management (CEM) denotes a set of practices, processes, and tools that aim to personalise a customer’s interactions with a company, throughout a purchasing process, around the customer’s needs and desires.
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